MobiKwik is betting big on Supercash. About 20% of all its transactions offer Supercash today, especially in verticals such as travel, grocery and recharge.
Consumers tend to spend more while swiping credit cards than while spending cash, because the pain associated with the former is lesser than the latter.
My learning from the ground is that while there are some takers in the poorer section of society who’re open to technology and to going cashless, the government needs to enable and empower them first
I have already been living cashfree for the past 15 months or so. Most of my planned purchases are done online. I don’t remember the last time I bought something at a mall.
