Imagine the following situation: You have eaten a sumptuous Bengali meal at a fancy restaurant. After wolfing down bekti fish …

Think of the following situation. You are addicted to Coke and it’s an integral part of your monthly grocery list. …

Do you run a hotel, or a hotel booking website or service? In that case, you have probably heard about …

Do you end up spending more when you feel hapless, and saving more when you feel empowered? According to research, …

A few days ago, I picked up a bar of Snickers served at a friend’s party. It was a normal …

Answer the following questions: A telephone is (a) A gadget to make calls (b) A solution for your communication, computation …

How often have you wracked your brains over a gift to give a family member, friend or even a business …

What do you do with Coca Cola? Drink it, of course. But to what purpose? As a refreshing drink that …

In the late 1920s, Elton Mayo, an Australian-born sociologist and a manager at Western Electric’s Hawthorne plant in Chicago, US, …

If you’re a relatively unknown producer, you may just benefit from the accidental awareness that a bad review triggers. But not so if you’re well known.

We tend to eat more junk food after particularly cumbersome tasks that require us to spend considerable amounts of cognitive resources.

A few days ago, I travelled to Shanghai for work. I booked a hotel room there via a popular online …

Consider the following situation. You are the head of a large online fashion retailer. You observe that a larger percentage …

Keep an eye on your credit card bills. Also, switching to energy-saving lights, refrigerators and other appliances may save you more money than you realise.

Consumers tend to spend more while swiping credit cards than while spending cash, because the pain associated with the former is lesser than the latter.