The Smile code was quietly displayed at the Amazon Home in Delhi’s Defence Colony area, where the e-commerce giant showcased its home collection — from beds to wardrobes, dining tables to sofas and recliners, clothes to cutlery, and appliances.
The online pharma industry relatively new in India. But like with other sectors upended by Amazon in the past, offline presence is going to be at the centre of its gameplan.
Echo devices – run by Alexa, Amazon’s artificial intelligence-based voice assistant – were first launched in November 2014 in the US and in India last October ahead of the Diwali season.