. (Edit Note: A longer version of this article was first published on Akash Senapaty’s blog.) Statement: India is addicted to slot …

The ByteDance family of apps are quickly taking over the mobile web. Tik Tok has over 500 million users. And Toutiao, has over 100 million users. This piece goes deeper into the anatomy of Tik Tok.

Bigo sits comfortably in the top-10 grossing lists in India and other countries (Singapore, Saudi Arabia, Indonesia). In March 2018 alone Bigo was downloaded over 4 million times and grossed $8m worldwide. How does it turn ordinary day-to-day interactions into an addictive money spinner?